Cloudora Festival

Context

Cloudora Festival was a large-format New Year's Eve event on 31 December 2019 at Surf Beach, Sunway Lagoon, positioning the program as Malaysia's largest glow neon festival and combining live music, DJ performances, sponsor integration, visual installations, and a midnight countdown.

Tecship Corp led the event as organizer, with duty across production coordination, artist handling, crowd movement, entry processing, vendor integration, sponsor visibility, and countdown execution for more than 10,000 attendees.

Scope

• Lineup curation & artist relations — live and DJ programming aligned to event identity and countdown timing.
• Stage design & audiovisual production — main stage sound, lighting, and visual effects for live-performance reliability.
• Ticketing, entry & front-gate control — verification, access control, and high-volume intake.
• Crowd flow & audience safety — density management and safety oversight across audience areas.
• Sponsor activation & commercial integration — sponsor placements and activations on the festival journey.
• Vendor & food-truck coordination — vendor village planning integrated with programming and circulation.
• Visual installations & experience design — glow and LED installations for engagement.
• Countdown show & fireworks coordination — timed midnight sequence and fireworks finale (legacy cites an 8-minute fireworks show).
• Audience experience & public-facing support — guidance and issue resolution across zones.
• Back-of-house & crew coordination — artists, crews, staging, suppliers, and logistics.
• Command, communications & live control — centralized timing, escalation, and inter-team sync.
• Post-event recovery & site closeout — egress, equipment recovery, vendor shutdown, and handback.

Outcomes

• 10,000+ attendees (per legacy performance metrics).
• 15+ artists and performances.
• 7+ sponsor partnerships.
• 80,000+ social media engagement.
• 30+ vendors and food trucks.
• Operational zones covered entry, main stage, FOH production, vendor village, sponsor activation, countdown viewing, and back-of-house.

Partners

Public materials list Tecship Sdn Bhd as the organizer. Venue: Surf Beach, Sunway Lagoon, Bandar Sunway, Selangor. International and local DJ programming is noted on the legacy page; no further co-organizers or subcontractors are named beyond the above.